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Trail Running Articles

What Kilian Jornet Recommends for Trail Runners

hKilian Jornet running. The sky is limit. Mountain trail running

SEVEN RECOMMENDATIONS FROM KILIAN JORNET

Not so long ago, Patagonia published the second training book by Steve House and Scott Johnston, Training for the Uphill Athlete, which they wrote together with world-class athlete Kilian Jornet. Here is an excerpt from this book.

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Articles Patagonia Brand

Patagonia Outdoor Gear Brand and Recycling Technologies

As part of ongoing initiatives to improve production processes and reduce environmental impact, Patagonia is committed to minimizing its negative impact on nature. The company’s technologists are diligently calculating how much water they will need at one stage or another of production and are very happy when they manage to reach a minimum. Chemists control everything to be as clean and harmless as possible. And a whole team of athletes confirms their success by example.

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Patagonia Brand Articles

UN Champions of the Earth prize 2019 for Patagonia

American brand outerwear Patagonia received UN prize “Champions of the Earth“. 

  • Patagonia received an award United Nations Leading Environmental Award for Entrepreneurial Vision.
  • The company is awarded for its commitment to sustainability and the struggle to preserve the limited resources of the planet.

September 24, 2019 – The American outerwear brand Patagonia was awarded the UN Earth Champions Award, receiving the UN highest environmental award for a dynamic combination of principles that make sustainability the foundation of a successful business model.

The United Nations Environment Program (UNEP) awarded Patagonia in a ‘business vision’ category.

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Patagonia brand history as seen from 2020

We do business to save our home planet.

Modern Patagonia brand is one of the largest and most famous manufacturers of clothing and equipment for climbers, tourists and all who are interested in outdoor activities. And it all began many years ago with the modest manual production of climbing “iron” and developed into a simple, but such a complex idea. The idea is to grow a business where financial performance and growth rates will remain in the background; a company in which employees will feel free and secure, as in their own family; a company that will not only not cause harm to nature, but will also be responsible to it.